Vision, Mission, Values

Our Vision

We aim to be a China based leading service-driven company and preferred partner in the color industry.

Our Mission

We provide accurate and consistent color performance to our customers, make their products more competitive. We strive to be the partner of choice for customers seeking excellence in product and service at reasonable cost. We endeavor to be the employer of choice for top professionals in the industry.

Our Values

Customer Oriented
We concentrate our efforts to identify the individual needs of our customers and help them strengthen their competitive position in the market.

Individual Commitment
We achieve results through personal commitment, continuous human capital development, and enterprising behavior.

Team Spirit
We reply on the strength of teamwork to maximize the value of individual and full energy of the company.

Learning and Innovation
Unlike many emerging suppliers who only focus on cheap price, we build up knowledge by continuous learning and interaction with our customers and industrial peers. We transfer our knowledge into the improvement of our products and services. We believe Innovation = Insights + Ideas + Impact.

We are building a trustworthy, credible and respectable company in all our internal and external relationships.

We create enduring value for shareholders, maintain a sustainable relationship with our customers, suppliers and employees, and find best balance between business interest, society and environment.